How special are advertised specials? Usually, I just toss the marketing flyers straight into the recycling bin. However, this time, I decided to take a closer look. I buy laundry detergent from Costco under the assumption that more = cheaper. But is it?
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Costco sells a 170 oz jug of Tide HE Liquid for $20.99. Actually, the true measure is loads and not liquid volume because liquid laundry detergent can come in varying concentrations. The more concentrated, the less needed. So, Tide sells for $0.191 per load from Costco.
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At Target, Tide 2x Ultra HE Clean Breeze sells for $0.219 per load. Of course, neither of these two products were on sale.
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Safeway will sell you Tide 2x Liquid for $0.177 per load with Club Card and coupon.
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Rite Aid has tagged Tide laundry detergent with a Red Hot Specials badge. At $0.187 per load, this deal is not as special as the one from Safeway, but hotter than the price from Costco and Target.
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Longs Drugs also has Tide on sale for $0.170 per load if you have their ExtraCare card. So, the winner is Longs Drugs, which beat Costco by just over 2 cents per load. If you run one load of whites and one load of coloreds each week, that’ll come to 104 loads per year. Saving $0.021 per load nets $2.18 for the entire year.
That would be one load of COLORS, not “coloreds.”
Still I would prefer Costco! Every shopping trip to them I will safe $10 over going to e.g. Kroger’s or Publix. And “no”, it is coloreds not colors! You wash two or more colored shirts so you have a load of coloreds, not a load of colors!