Pay attention to the quantity, not just the price. At first glance, I thought Costco was selling Kokuho Rice at a higher price than 99 Ranch. After all, a 20 lb. bag of rice doesn’t look too different from a 25 lb. bag of rice, especially when both bags are not next to each other.
So, Costco is selling a 25 lb. bag of Kokuho Rose Extra Fancy Rice for $20.99, or $0.840 per pound.
99 Ranch sells a 20 lb. bag of Kokuho Rose Extra Fancy Rice for $16.99, or $0.850. So, for 20 pounds of rice, 99 Ranch charges about 20 cents more for the entire bag of rice. Not a whole lot, but still more than Costco.